MARKETING FOR BRANDS WORTH ESCAPING INTO

Strategy, social, content and creative services for brands selling experiences—not just products.

20+ years in content, social and creative services, plus real-world experience building a niche brand in the world of tropical escapism.

I’ve spent the better part of my career helping brands figure out what to say, how to say it, and how to get people to care.

Now I’m bringing that experience to businesses creating their own version of a getaway.

Through First Wave Tiki, the small business I run with my husband, Will, I’ve also experienced the other side of marketing firsthand: building a niche brand, selling products, creating artwork, vending at events, connecting with customers, building community, and figuring out how to get people to pay attention when you don't have a giant marketing department behind you.

That’s where these two worlds meet.

I help escapism brands with the strategy, content, creative and marketing support they need to grow.

Hi, I’m Kelly

I KNOW MARKETING. I ALSO KNOW WHAT IT'S LIKE TO ACTUALLY RUN THE BUSINESS.

I've spent 20+ years in content marketing, copywriting, social media and creative services, working with brands ranging from technology and B2B to food, cookware, entertainment and lifestyle.

I've developed content strategies, written campaigns, managed social channels, led creative projects, worked with clients and built marketing programs for organizations large and small.

Then, my husband Will and I started First Wave Tiki as a passion project and have built it into a working niche brand. We create and sell tiki-inspired art and decor, participate in events, work with customers, manage inventory, develop products, create content, vend at shows and build relationships within a very passionate community.

Being a small-business owner has changed the way I approach marketing.

There isn't always a separate strategist, copywriter, social media manager, designer, event coordinator and marketing director.

Sometimes you're all of them.

I understand that.

What I can help with

You don't necessarily need an agency. You might just need an experienced creative partner who can jump in, figure out what needs to happen, and get it done.

  • Content that gives people a reason to pay attention—and keeps your brand in their orbit.

    • Editorial strategy

    • Blog and website content

    • SEO content

    • Email marketing

    • Social content

    • Content calendars

    • Brand storytelling

  • Social strategy and content that feels like your brand—not a collection of generic marketing posts.

    • Social strategy

    • Platform planning

    • Editorial calendars

    • Copywriting

    • Content development

    • Community engagement

    • Campaigns and launches

  • An experienced creative brain when you need one.

    • Copywriting

    • Brand voice and messaging

    • Creative direction

    • Campaign concepts

    • Marketing collateral

    • Website copy

    • Creative briefs

    • Content development

  • From “we have an idea” to “people are actually showing up.”

    • Campaign strategy

    • Product launches

    • Event promotion

    • Content campaigns

    • Promotional strategy

    • Partnerships

    • Experiential marketing

  • Item descriptionI've been on both sides of the vendor table.

    I understand the creative, marketing and logistical work that goes into getting people excited about an event—and getting them there.

    • Event marketing

    • Promotional content

    • Vendor coordination

    • Event communications

    • Social coverage

    • Onsite creative support

    • Post-event content

Get in Touch!