Authentic marketing for bona fide brands

Effective content marketing focuses on genuine storytelling and building trust with your audience. By offering valuable, relatable content that reflects your brand's true values and mission, businesses can foster meaningful connections with consumers. This approach prioritizes transparency and engagement over traditional sales tactics, allowing brands to resonate more deeply with their target market. By leveraging insights into customer needs and preferences, authentic content marketing not only enhances brand loyalty but also encourages long-term relationships built on shared experiences and values.

Clients include a mix of lifestyle, entertainment, tech, food and beverage, across B2B & B2C, from local boutiques to international cryptocurrencies.

Who: Newport Beach Film Festival, Swig Studio, Poseidon Group, LoopUp Ltd., Riverbed Technology, Orange County Films, Idle Hand Tattoo, LEWIS Global, Cisco, McAfee, Intel, Meyer Cookware, AT&T, and TiVo.

Where: San Francisco • London • Los Angeles

A recipe for success

Content that sticks

No denying it, we are what we eat, but the effects of consumption aren’t limited to food. Language, ideologies, cultures, music all weigh on how ideas develop. Like a good al dente, I work to craft copy that sticks as would fresh pasta to the wall, a taste that lingers in the mind, and influences positive actions.

Intentional ingredients

No recipe can stand alone on one component. Creating a successful combination involves a selection of optimal content types, activities, channels and promotions to catch your audience where and when they are most likely to consume your message.

Bottled poetry

They say you shouldn’t judge a book by its cover, but then again, they probably weren’t faced with buying a bottle of unopened wine. How you package your content can be as impactful as what it has to convey. Formatting catches eyes long before they pour into it - short, long, visual, written, spoken, etc. The ability to entice is key.

Proof in the pudding

About

A seasoned marketer with more than a decade creating content for brands in B2B and B2C markets, I’ve recently returned to SoCal from three years in London where I led marketing efforts for tech scale-up, LoopUp – including campaign management, content strategy and production, event coordination, out of home advertising and social media. Prior to that I worked with both digital and creative agencies in the Bay Area, spearheading social media and content marketing campaigns for a number of leading brands in tech, home goods, entertainment, healthcare and telecoms.

With beginnings as a staff writer for the LA Times and freelance copywriter, I strive to give an authentic voice to every piece of content I help to produce – be it a blog, tweet, video, print brochure, out of home ad, etc. I’ve woven this diversity of career experience into a holistic approach for developing effective content and marketing efforts – from strategy and execution to promotions and reporting.

When not drafting quippy copy, or coordinating a major media campaign, you’ll find me painting, watching a cult 80’s film, enjoying a glass of Royal Tokaji, or plodding the streets of Los Angeles with my instafamous french bulldog, @gambitthefrenchie, all while documenting our explorations through photography and snark.

I am WSET Level 3 certified, and plan on completing my wine education diploma in the next year, as well as expanding my knowledge base to spirits.

If there’s something happening in food, wine, film, tech or the written word... I've got my nose in it or will soon. I enjoy working with groups that embrace the evolution of media but also seek to experiment in calculated and strategic ways.