I joined LoopUp in 2016 out of their London headquarters to lead all digital marketing efforts - from social media to SEO and paid. Within the first six months there, I led digital and content efforts for the company as it went public - the first tech IPO post Brexit vote, rebranded, relaunched it’s enterprise offering and launched new online self-service plans.

In 2017, I took over as the head of marketing, and over the next two years, oversaw strategy and execution of global marketing initiatives including campaigns, events, digital marketing, advertising, demand generation, content creation, website maintenance, and PR.

I led all marketing across social media, digital reputation and reviews, SEO, advertising, and content strategy. During my tenure, the team produced several promotions videos, blogs, papers, events, and other assets. This included a multi-touchpoint direct mail campaign — video production, mailer production, international mailing coordination, sales training, and reporting.